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Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Demand articulation is a concept developed within the scientific field of innovation studies which serves to explain learning processes about needs for new and emerging technologies. [1] Emerging technologies are technologies in their early phase of development, which have not resulted in concrete products yet. [ 2 ]
However, communication as a strategic tool remains deficient in development programs creating the need to establish an Interest Group on Strategic Communication for Sustainable Development. Strategic communication "aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media ...
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
The delta model can be illustrated using the strategic triangle (see fig.1). There are three points: system lock-in, best customer solutions and best product. [8] System lock- in enables market dominance and can achieve complementor share, it focuses on the entire system economics and instead of product-centered economics, which makes it very sustainable. [9]
The development of the multiple sequence model stemmed from Poole finding stage models to be too linear based on systematized logic. [1] Poole believed that decisions are based on many different activities and communication, this differing from the previous stage models other theorists were following.
Com4Prom: Communication for Promotion promotes development aid in donor countries to justify how and why development aid resources are spent. Com4Imple : Communication for Implementation facilitates the implementation of development aid on developing countries by explaining development programmes to local populations.
Further is the explanation of one of the alternative models suggested by Ross, [14] which is a more complex typology consisting of nine combinations of encoding and decoding positions (Figure 1 and Figure 2). The reasons why the original model needs to be revisited and the alternative model description to follow.