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The "Monastic Dress" was widely copied and the cost of trying to stop knock-offs drove Townley Frocks out of business. [3] [7] After the closure of Townley Frocks, Hattie Carnegie hired McCardell to work for her famed dressmaking firm, but her designs were not successful with Carnegie's clients, who were in search of more elaborate merchandise ...
"That is why so many American women come to us, I think, instead of going to Paris for gowns." [16] Image Nos. 5 to 10, above, show examples of Thurn designs from 1910 to 1932. No. 5 shows a dress from an ensemble of about 1910 made of embroidered velvet. No. 6 shows a rose print silk dress from 1912 whose back has a large rhinestone buckle.
A party dress is a dress worn especially for a party. Different types of party such as children's party, cocktail party, garden party and costume party would tend to require different styles of dress. [76] [77] One classic style of party dress for women in modern society is the little black dress. [78]
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The frock coat in turn became cut away into the modern morning coat, giving us the two modern version of tail coats, but the evolution is blurry. Notwithstanding, it seems as if the frock was gradually supplanted by the frock coat in the early 19th century, whereas the former frock style was relegated to evening wear.
Frock coats, albeit often in other colours than black, survive until this day in the livery of hotel staff. King Tupou VI of Tonga (born 1959) is a frequent wearer of frock coats. Examples of frock coats in fashion in the 21st century include Alexander McQueen in 2012, [12] Prada's autumn edition in 2012, and Paul Smith in 2018. [13]
As French women traveled to wealthy resort cities, the designs of their cocktail dresses spread among the American elite. While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as Vogue and Vanity Fair , and the need to dress semi-formally for cocktail hour.
Some designers became known for house dress designs, such as Claire McCardell, whose 1942 'popover' wrap dress was equally wearable as a house dress, a dressing-gown, a beach cover-up or even a party dress. [7] The house dress version of McCardell's popover came with a matching oven glove. [8]