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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of ... With the development of social media in the 2000s, such as LinkedIn ... One of the most common examples of in-game ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ] Most social media platforms such as: Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytics tools, enabling companies to track the progress ...

  4. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    LinkedIn (/ l ɪ ŋ k t ˈ ɪ n /) is a ... For example, users can search for ... the site has become the "premier digital platform" for professionals to network ...

  5. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers. [29] Examples: On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over ...

  6. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click ...

  8. The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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