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2. Gillette - Wikipedia

   en.wikipedia.org/wiki/Gillette

   Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...

3. King C. Gillette - Wikipedia

   en.wikipedia.org/wiki/King_C._Gillette

   King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...

4. Gillette Mach3 - Wikipedia

   en.wikipedia.org/wiki/Gillette_Mach3

   Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]

5. Walmart - Wikipedia

   en.wikipedia.org/wiki/Walmart

   Walmart Inc. (/ ˈ w ɔː l m ɑːr t / ⓘ; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas. [11]

6. Harry's - Wikipedia

   en.wikipedia.org/wiki/Harry's

   Harry's razor blades are manufactured at Feintechnik GmbH Eisfeld in Eisfeld, Germany. [9] Feintechnik was founded in 1920, [29] and was later nationalised in 1948 as VEB Feintechnik Eisfeld, [30] [31] which later privatized by German government agency Treuhand in 1990. [31] Feintechnik was acquired by Harry's in January 2014 for $100 million.

7. Edge (shaving gel) - Wikipedia

   en.wikipedia.org/wiki/Edge_(shaving_gel)

   The company also successfully sued The Gillette Company for infringement based on its Foamy brand gel. [10] [11] Foamy, which had long been the best-selling shaving cream, had introduced a gel version in 1983 to compete with Edge. [12]