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Noxzema (/ n ɒ k ˈ s iː m ə / nok-SEE-mə) [1] is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, [2] it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients.
She is most famous for a series of Noxzema medicated shaving cream commercials from 1967 to 1973, in which she urged men to "take it off, take it all off" (referring to facial hair). [3] During 1973, she appeared with Joe Namath in such a commercial when he was the star quarterback for the New York Jets American football team. Knutsson later ...
Noxell Corporation, formerly known as the Noxzema Chemical Company, [1] was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl . In 2016, it became a subsidiary of The Procter & Gamble Company .
Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever) Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016
Gayheart's break into the television industry was a series of television commercials for Noxzema in the early 1990s, earning her the moniker "The Noxzema Girl". [4] [8] The commercials began airing in 1991 and brought her national recognition. [11] In 1992, Gayheart was cast in her first major role on the soap opera Loving as Hannah Mayberry. [8]
Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
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CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. [2] Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.
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