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In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today. The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.
In 1863, they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi. [2] 1892 – The business is taken over by Rossi's four sons. 1929 – The Martini Ball & Bar logo is registered for the first time. 1930 – Rossi's grandsons take over control of the company. [3]
Alessandro Martini. Alessandro Martini (16 May 1812 – 14 March 1905) [1] was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company situated very close to Turin. In 1847 several Italian businessmen started ...
Simonson says the martini was probably named after a vermouth company. It was invented in America in the 1870s or '80s when bartenders mixed gin with vermouth, a fortified wine made with herbs and ...
The Martini business model was to produce large quantities of many different wines, mostly red, and sell them at modest prices. This was a disadvantage by the 1980s and 1990s, when white wine was more popular and pricier wines were selling well. The fourth generation of the Martini family was not interested in working in the winery.
The company later expanded to the United States in 1944 with the opening of Bacardi Imports, Inc. in Manhattan, New York City. [15] During World War II, the company was led by Schueg's son-in-law, José "Pepin" Bosch. Pepin founded Bacardi Imports in New York City and became Cuba's Minister of the Treasury in 1949.
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