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A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1] Artwork or statuary may also have a display stand to hold items securely for viewing.
In 1940, Alfred B. Poschel invented a rubber transfer method that could apply lettering to tires; [2] however, the decal method failed to gain mass acceptance. The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3]
A standard channel letter is a three-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router, laser, or water jet, based on a vector-based art file (.cdr, .eps, .ai, .scv, .sci, or .fs).
In the 1930s and 1940s, bumper signs were printed on metal or cardboard and wired to the chrome bumpers. [4] Lester Dill, promoter of Meramec Caverns in Missouri, was an ardent adopter of the bumper sign to attract motorists to his site. [5] Using a windowshield decal was another option.
A decal being attached to a piece of machinery. A decal (/ ˈ d iː k æ l /, US also / d ɪ ˈ k æ l /, CAN / ˈ d ɛ k əl /) [1] or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.
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