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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Challenge #1: Two people from each food truck had 15 minutes to crack pecans. The team who cracked the most pecans in 15 minutes got mentored by baker Jan Potter and the rest of the teams had to clean up the pecan shells. The winner was Braised in the South. Challenge #2: Everyone had to add pecan desserts to their menu.
New credit cards and their corresponding personal identification numbers are sent to their owners through the mail. The card and number are usually mailed separately several days or weeks apart for security reasons. Bulk mail is mail that is prepared for bulk mailing, often by presorting, and processing at reduced rates.