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Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
The examples and perspective in this section deal primarily with the United States and do not represent a worldwide view of the subject. You may improve this section , discuss the issue on the talk page , or create a new section, as appropriate.
A slogan's message can include information about the quality of the product. [13] Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy.
"Life's a climb. But the view is great." There are times when things seemingly go to plan, and there are other moments when nothing works out. During those instances, you might feel lost.
Afrikaans; العربية; অসমীয়া; Azərbaycanca; বাংলা; 閩南語 / Bân-lâm-gú; Беларуская; Беларуская ...
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans
General Electric's slogans have changed many times throughout the company's history. "Live Better Electrically" was the company's lead advertising campaign from the 1930s to '50s. In the period from 1950 to the "We Bring good Things to Life" campaign of 1979, GE experimented with multiple campaigns surrounding the word progress.
Frank Farrington wrote to Mill Supplies in 1914 that this view ignores that customers can be dishonest, have unrealistic expectations or try to misuse a product in ways that void the guarantee: "If we adopt the policy of admitting whatever claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses."