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A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose. Business. List of Coca-Cola slogans; List of GMA Network slogans;
Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. [8] If a slogan is adopted by the public, it can have a notable influence on everyday social interaction.
A slogan's message can include information about the quality of the product. [13] Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy.
"Life's a climb. But the view is great." There are times when things seemingly go to plan, and there are other moments when nothing works out. During those instances, you might feel lost.
Frank Farrington wrote to Mill Supplies in 1914 that this view ignores that customers can be dishonest, have unrealistic expectations or try to misuse a product in ways that void the guarantee: "If we adopt the policy of admitting whatever claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses."
General Electric's slogans have changed many times throughout the company's history. "Live Better Electrically" was the company's lead advertising campaign from the 1930s to '50s. In the period from 1950 to the "We Bring good Things to Life" campaign of 1979, GE experimented with multiple campaigns surrounding the word progress.
The slogan "An injury to one..." has a long history in the union movement. Initially attributed to the Knights of Labor , the expression took the form " an injury to one is the concern of all ." At the suggestion of David C. Coates , the Industrial Workers of the World at their founding convention in 1905 adopted a variation of the expression ...
The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry". DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science". [1]