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With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
Wigwam Stores Inc. was an American chain of discount department stores that was based in Seattle and operated across five states: Washington, Hawaii, Oregon, California and Arizona. The discount department store was a fairly new concept when Wigwam's first store opened in 1946. Wigwam Stores' goal was to sell a wide array of products at a lower ...
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