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Louis XIII cognac is produced in the Grande Champagne region of Cognac, from the growing of the grapes to the distillation and aging of the eaux-de-vie. The final blend is composed of up to 1,200 individual eaux-de-vie from Grande Champagne vineyards, ranging from at least 40 years to 100 years in age. [2]
Cognac must be aged for at least 2 years in French oak, at which point it's labeled "V.S. (Very Special)." After that, these distinctions that break down a bottle's age and quality:
Hors d'âge (Beyond Age) is a designation which BNIC states is equal to X.O., but in practice the term is used by producers to market a high-quality product beyond the official age scale. Most names of the grades are in English because the historical cognac trade, particularly in the 18th century, significantly involved the British. [18]
Depending on which style is sought, cognac can age in young or old oak barrels, with stronger or finer grain in the staves. The oldest cognacs may be stored in glass demi-johns [12] (also called dame-jeannes) to prevent excessive evaporation. Finally, products from different aged spirits are mixed, to create a cognac.
D’Ussé VSOP is aged at least four and a half years in the Château de Cognac cellars. [3] D'USSÉ Cognac was founded by Sovereign Brands and conceived by the senior-most cellar master working today, Michel Casavecchia. (Düsse was later sold to Bacardi and Jay-Z. Sovereign Brands still owns 1/3 of the brand.)
It is one of the best-known cognac houses, [1] along with Martell, Courvoisier, and Rémy Martin, who together make around 45% of the world's cognac. [2] Hennessy sells approximately 102 million bottles of its cognacs per year, [3] making it the world's largest cognac producer, and in 2017 its sales represented around 60% of the US cognac ...
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
The family's most illustrious member Jean Monnet, founding father of European integration, worked at the family firm and often made references to its formative role in shaping his beliefs and world view: cognac involves patience, because the product must age for years before commercialization, and it entails a global perspective, because the ...