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The Screen Actors Guild (SAG) was an American labor union which represented over 100,000 film and television principal and background performers worldwide. On March 30, 2012, the union leadership announced that the SAG membership voted to merge with the American Federation of Television and Radio Artists (AFTRA) to create SAG-AFTRA.
When the deal was announced on October 23, 2000, it included preserving the pay-per-play model in Class A Network commercials and grew cable payments to performers by 140%. [5] A reported 41% gain in performers' commercial earnings from 2000 to 2005, for a gross of $750 million, was reported by Gary Epp, a member of the SAG negotiating team. [5]
SAG-AFTRA members have overwhelmingly ratified this year’s commercials contracts, with 92.25% of the organization voting in favor of the deal. The agreement’s provisions reflect changes in the ...
AFTRA and SAG members jointly negotiated the contract covering primetime dramatic programming on the major television networks for the first time. In 1978, in only the second national strike in AFTRA’s history, AFTRA and SAG members struck the advertising agencies and national advertisers over the jointly negotiated Commercials Contracts. [10]
Nearly five months after the historic SAG-AFTRA strike began, the union representing actors officially ratified a new, three-year contract with the Alliance of Motion Picture and Television ...
SAG-AFTRA and the major studios remain at odds on a dizzying array of issues, as film and TV actors hit the picket lines Friday for the first time since 1980. According to sources on both sides ...
Non-union TV commercials offer a much lower one-time payment rather than as long as the spot runs in a union commercial. [27] Every state recognizes personality rights, which regard a person's name, likeness and image as their property. As such, SAG-AFTRA contracts require ongoing payments whenever a performer's image airs in a TV spot. [28]
SAG-AFTRA last went on strike in 1980, as the union fought for residual payments for actors amid the rise of home entertainment media such as videocassettes and pay cable, according to Backstage.