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Lego and Oracle Red Bull Racing are set to launch a hyper-realistic brick-built race car as part of a newly announced multi-year partnership with Formula 1. The new Lego Technic set replicates the ...
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.
Lego Racers (stylized as LEGO Racers) was a Lego product line with the first wave of sets being released in 2001. [2] [3] The range was first introduced in 2001 named after the Lego Racers video game series with the first wave of sets being based on the Xalax segment of Lego Racers 2.
McLaren Formula 1 Race Car (set number: 42141) was released on 1 March 2022. The set consists of 1432 pieces. Executive Director, Technical and McLaren Racing James Key commented, “We are excited to unveil the unique LEGO Technic model of our McLaren F1 car, a fun and engaging product that celebrates our 2021 season livery while giving fans a ...
In about four years, Lego’s collection for grownups has expanded to 142 sets—roughly 15% of the total sets available in the U.S. It’s unclear how many of Lego’s consumers are adults.
The book was listed by Forbes as one of their staff choices for "The Best Books Of 2013". [1] Johnny Davis, writing for The Guardian in 2017, mentioned that the book "has become a set business text", with Sony, Adidas and Boeing "said to refer to it", as the company's revival "has been called the greatest turnaround in corporate history".
The Lego Ninjago Movie Series [17] 1 August 2017 20 Based on The Lego Ninjago Movie: 26 71020 The Lego Batman Movie Series 2 [18] 1 January 2018 20 Based on The Lego Batman Movie: 27 71021 Series 18 1 April 2018 17 Party-themed to celebrate the 40th anniversary of the Lego minifigure: 28 71022 The Lego Harry Potter and Fantastic Beasts Series 1 ...