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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
The first official logo of Apple Inc. was used from 1977 to 1998. [189] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [190] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
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