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  2. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    • Don't use internet search engines to find AOL contact info, as they may lead you to malicious websites and support scams. Always go directly to AOL Help Central for legitimate AOL customer support. • Never click suspicious-looking links. Hover over hyperlinks with your cursor to preview the destination URL.

  3. Customer review - Wikipedia

    en.wikipedia.org/wiki/Customer_review

    The reliability of customer reviews has been questioned. [1] Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2]

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Lead Generation Funnel: Aimed at capturing the contact information of potential customers and converting them into qualified leads, this funnel often employs incentives like free e-books or webinars. Follow-up typically involves targeted communication aimed at building relationships and advancing prospects through the funnel.

  6. Protect yourself from internet scams - AOL Help

    help.aol.com/articles/protect-yourself-from...

    If you get an email providing you a PIN number and an 800 or 888 number to call, this a scam to try and steal valuable personal info. These emails will often ask you to call AOL at the number provided, provide the PIN number and will ask for account details including your password.

  7. Mortgage shoppers should beware of fraudulent spam calls ...

    www.aol.com/finance/mortgage-shoppers-beware...

    The mortgage industry’s use of “trigger leads” might be swamping your phone with spam calls. Here’s how you can opt out. Mortgage shoppers should beware of fraudulent spam calls.

  8. Rochester ADT customers: Don't fall for this door-knocking scam

    www.aol.com/rochester-adt-customers-dont-fall...

    ADT sent an email out to customers last week advising them of a recent rise in unsolicited text messages, phone calls and in-person agents knocking on doors offering to provide alarm system upgrades.

  9. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.