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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
Commonly used name by consumers in the U.S. and Canada, but the name is still a trademark. [192] Romex Non-metallic sheathed cable, Thermoplastic-sheathed cable Southwire (company). [193] Commonly used name by consumers in the U.S., but the name is still a trademark. [citation needed] Roomba: Robotic vacuum cleaner: iRobot Corporation
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
LegalZoom gives entrepreneurs tips on creating the most effective business name.
Companies do not change their names that often and even if they did that doesn't mean the company's selected name will be the name that is most commonly used. And if the common name changes it's no biggie to change the article title. Herostratus: We go with the most common names of entities generally. Yes this is somewhat subjective sometimes ...
Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.
In Hebrew, the word זה (zeh, meaning 'this') is a placeholder for any noun. The term צ׳ופצ׳יק (chúpchik, meaning a protuberance, particularly the diacritical mark geresh), a borrowing of Russian чубчик (chúbchik, a diminutive of чуб chub "forelock") is also used by some speakers. [15]
A private limited company is required to use the words "(Private) Limited" as the last words of its name. Company Limited By Guarantee; Means a company having the liability of its members limited by memorandum to such amounts as the members may respectively undertake to contribute to the capital of the company in the event of its winding up.