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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The New York Times in 1985 stated that "Apple above all else is a marketing company". [27] John Sculley agreed, telling The Guardian newspaper in 1997 that "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade."

  3. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple has aired many advertisements promoting the different models of the iPhone since its initial release in 2007. This company is well known for their advertisements and marketing strategy. Apple segments its customer base by using behavioral, demographic, and psychographic factors. [14]

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  6. Apple in talks with Barclays, Synchrony to replace Goldman in ...

    www.aol.com/news/exclusive-apple-talks-barclays...

    NEW YORK -Apple is in talks with Barclays to replace Goldman Sachs as the tech giant's credit card partner, said two sources familiar with the matter, as the Wall Street giant steps back from its ...

  7. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other ...

  8. Business line of credit vs. business credit cards - AOL

    www.aol.com/finance/business-line-credit-vs...

    On the other hand, using one of the best business credit cards for everyday business expenses is often a sound strategy. With either option, you will only pay interest on the money you use.

  9. Apple’s ditching credit card partnership with Goldman is ...

    www.aol.com/finance/apple-quitting-credit-card...

    The Wall Street Journal reports Apple has proposed exiting the contract in the next 12 to 15 months, ending Goldman’s work on both the credit card and savings account. That comes just one year ...

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