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Communication studies is often perceived by many in society as being primarily centered around the media arts, however, those that become communication studies graduates could move on to have careers in areas ranging from media arts to public advocacy to marketing to non-profit organizations and even more.
Before becoming simply communication, or communication studies, the discipline was formed from three other major studies: psychology, sociology, and political science. [1] Communication studies focus on communication as central to the human experience, which involves understanding how people behave in creating, exchanging, and interpreting ...
The development of new communication technologies, such as telephone, radio, newspapers, television, and the internet, has had a big impact on communication and communication studies. [232] Today, communication studies is a wide discipline. Some works in it try to provide a general characterization of communication in the widest sense.
The film-video program, originating in the College of Arts and Architecture, and the media studies program, previously a communications studies major housed in the College of Liberal Arts, were both introduced at Penn State in the 1960s. The telecommunications major was born in the College of Liberal Arts, dating back to the mid-1970s.
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model , the Shannon–Weaver model , Gerbner's model, and Berlo's model .
Only, in three tracks: Health Communication; Media & Cultural Studies; and Technology, Policy & Society); Communication Studies; Media, Journalism and Film; and Communication Sciences and Disorders. The undergraduate programs offer the Bachelor of Arts degree in ten specializations.
The university began offering journalism courses in 1938. In 1980, it issued its first degree in radio/television, and in 1982 became the first university in the world to offer an undergraduate degree in political communication. [2] In 1991, the National Center for Communication Studies was founded within Columbian College.
The less paradigm in media studies since the Second World War has been associated with the ideas, methods and findings of Paul F. Lazarsfeld and his school: media effect studies. Their studies focused on measurable, short-term behavioral 'effects' of media and concluded that the media played a limited role in influencing public opinion.