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The online or offline state of the MUA does not necessarily reflect the connection status between the computer on which it is running and the Internet i.e. the computer itself may be online—connected to the Internet via a cable modem or other means—while Outlook is kept offline by the user, so that it makes no attempt to send or to receive ...
Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". [2]
Fluid Nature of Online and Offline; Online environments provide individuals with the ability to participate in virtual communities. Although geographically unconnected, they are united by common interests and shared cultural experiences. So cultural meanings of race, class, and gender flow into online identity. Overlapping social networks
Public sociology using digital media is a form of public sociology that involves publishing sociological materials in online accessible spaces and subsequent interaction with publics in these spaces. This has been referred to as "e-public sociology".
O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit ...
Netnography focuses on internet users forming an online community which is highlighted from the substantial daily life, while digital ethnography only treat the digital world as a place to extend their offline data collection to complement the ethnographic research.
The most comprehensive definitions of social capital are multidimensional, incorporating different levels and units of analysis. Trust, civic engagement, and community involvement are generally seen as ways to measure social capital. Depending on the definition of social capital and the context, some indicators may be more appropriate than others.
The negative to this is the people without access do not get this sense of the network society. These networks, that have now been digitized, are more efficient of connecting people. Everything we know now can be put into a computer and processed. Users put messages online for others to read and learn about.