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  2. Principles of grouping - Wikipedia

    en.wikipedia.org/wiki/Principles_of_grouping

    The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.

  3. Similarity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Similarity_(psychology)

    For example, spaces are symmetric. The distance between two points is the same regardless of which point you start from. However, psychological similarity is not symmetric. For example, we often prefer to state similarity in one direction. For example, it feels more natural to say that 101 is like 100 than to say that 100 is like 101.

  4. Gestalt psychology - Wikipedia

    en.wikipedia.org/wiki/Gestalt_psychology

    The law of similarity states that elements within an assortment of objects are perceptually grouped together if they are similar to each other. This similarity can occur in the form of shape, colour, shading or other qualities. For example, the figure illustrating the law of similarity portrays 36 circles all equal distance apart from one ...

  5. Analogy (law) - Wikipedia

    en.wikipedia.org/wiki/Analogy_(law)

    Analogy in law is a method of resolving issues on which there is no previous authority by using argument from analogy.Analogy in general involves an inference drawn from one particular situation to another based on similarity, but legal analogy is distinguished by the need to use a legally relevant basis for drawing an analogy between two situations.

  6. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    A good example of this is a study showed that when making food choices for the coming week, 74% of participants chose fruit, whereas when the food choice was for the current day, 70% chose chocolate. Insensitivity to sample size, the tendency to under-expect variation in small samples.

  7. Substantial similarity - Wikipedia

    en.wikipedia.org/wiki/Substantial_similarity

    Direct evidence of actual copying by a defendant rarely exists, so plaintiffs must often resort to indirectly proving copying. [1] [page needed] Typically, this is done by first showing that the defendant had access to the plaintiff's work and that the degree of similarity between the two works is so striking or substantial that the similarity could only have been caused by copying, and not ...

  8. Similarity heuristic - Wikipedia

    en.wikipedia.org/wiki/Similarity_heuristic

    The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.

  9. Contiguity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Contiguity_(psychology)

    The probability of recall (y-axis) is plotted against the lag, or separation between subsequently recalled words. [2] For example, if two items A and B are learned together, when cued with B, A is retrieved and vice versa due to their temporal contiguity, although there will be a stronger forward association (when cued with A, B is recalled). [2]