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Xerox only realized its mistake in the early 1980s, after the Macintosh revolutionized the PC market via its bitmap display and the mouse-centered interface. Both of these were inspired by the Alto. [25] The Xerox Star series was a relative commercial success, but it came too late.
Xerox was founded in 1906 in Rochester, New York, as the Haloid Photographic Company. [11] It manufactured photographic paper and equipment. In 1938, Chester Carlson, a physicist working independently, invented a process for printing images using an electrically charged photoconductor-coated metal plate [12] and dry powder "toner".