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  2. Business and management research - Wikipedia

    en.wikipedia.org/wiki/Business_and_management...

    Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach. Information access is difficult since managers ...

  3. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Research. A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely.

  4. Multiple-criteria decision analysis - Wikipedia

    en.wikipedia.org/wiki/Multiple-criteria_decision...

    Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine). It is also known as multiple attribute utility theory ...

  5. Economic impact analysis - Wikipedia

    en.wikipedia.org/wiki/Economic_impact_analysis

    e. An economic impact analysis (EIA) examines the effect of an event on the economy in a specified area, ranging from a single neighborhood to the entire globe. It usually measures changes in business revenue, business profits, personal wages, and/or jobs. The economic event analyzed can include implementation of a new policy or project, or may ...

  6. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    Research. In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims.

  7. Quantitative marketing research - Wikipedia

    en.wikipedia.org/.../Quantitative_marketing_research

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  8. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    v. t. e. Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.

  9. Case study - Wikipedia

    en.wikipedia.org/wiki/Case_study

    A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...