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  2. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  3. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot's Content Hub is an all-in-one, AI-powered content marketing platform designed to assist marketers in creating and managing content throughout the customer journey. It offers tools for content creation, personalization, and distribution across multiple channels, including blogs, podcasts, and social media.

  4. Brian Halligan - Wikipedia

    en.wikipedia.org/wiki/Brian_Halligan

    Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.

  5. Best HRIS for Small Business: Compare Top HR Software - AOL

    www.aol.com/finance/best-hris-small-business...

    See how these popular human resource information systems (HRIS) for small companies streamline benefits, payroll, and core human resources workflows.

  6. Onboarding - Wikipedia

    en.wikipedia.org/wiki/Onboarding

    Online onboarding, i.e., digital onboarding, means onboarding training that is carried out partially or fully online. [ 27 ] [ 28 ] [ 29 ] Onboarding a new employee is a process where a new hire gets to know the company and its culture and receives the means and knowledge needed to become a productive team member. [ 30 ]

  7. CommerceHub - Wikipedia

    en.wikipedia.org/wiki/CommerceHub

    CommerceHub is one of the world’s commerce networks, providing software for drop shipping, marketplace, digital marketing, and delivery management.Generating over $50 billion in GMV annually, it provides integration and fulfillment services to both online and brick and mortar retailers, [1] distributors, and supplier companies such The Home Depot, Nordstrom, Macy's, Lowe's, Adidas, Kohl’s ...

  8. Cloud marketing - Wikipedia

    en.wikipedia.org/wiki/Cloud_marketing

    Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...

  9. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    One-to-one marketing [7] refers to marketing strategies applied directly to a specific consumer. Having knowledge of the consumer's preferences, enables suggesting specific products and promotions to each consumer. One-to-one marketing is based on four main steps in order to fulfill its goals: identify, differentiate, interact, and customize. [8]

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