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Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1] In 1987, Dockers introduced a women's line.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Levi Strauss Signature Men’s & Women’s Jeans — on sale for $15 (save $9) Jessica Simpson Women's Puffer Coat — on sale for $51 (save $34) Charbroil Big Easy Outdoor Turkey Fryer and Air ...
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These included Levi Strauss jeans, previously considered blue collar wear, and "stretch" drainpipe jeans with elastane. [7] Women's trousers came in a variety of styles: narrow, wide, below the knee, above the ankle, and eventually mid thigh. Mid-thigh cut trousers, also known as shorts, evolved around 1969.
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The American clothing company Levi Strauss & Co. saw an opportunity to better market their brand to a female audience after their product inspired the Cowboy Carter track "Levii's Jeans". On September 30, 2024, the brand announced a global campaign with Beyoncé titled "Reiimagine" that will stretch into 2025.
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