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  2. Attention economy - Wikipedia

    en.wikipedia.org/wiki/Attention_economy

    The attention economy refers to the incentives of advertising-driven companies, in particular, to maximize the time and attention their users give to their product. [ 1 ] [ 2 ] Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various ...

  3. Capacity theory - Wikipedia

    en.wikipedia.org/wiki/Capacity_theory

    Capacity theory is the theoretical approach that pulled researchers from Filter theories with Kahneman's published 1973 study, Attention and Effort positing attention was limited in overall capacity, that a person's ability to perform simultaneous tasks depends on how much "capacity" the jobs require. Further researchers - Johnson and Heinz ...

  4. Attention management - Wikipedia

    en.wikipedia.org/wiki/Attention_management

    The scarcity of attention is the underlying assumption for attention management; the researcher Herbert A. Simon pointed out that when there is a vast availability of information, attention becomes the more scarce resource as human beings cannot digest all the information. [6] Fundamentally, attention is limited by the processing power of the ...

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]

  6. The average human attention span has dwindled to 47 seconds, but experts argue it’s not your fault. There are ways to increase your ability to focus. Here’s how.

  7. Attention - Wikipedia

    en.wikipedia.org/wiki/Attention

    Attention is best described as the sustained focus of cognitive resources on information while filtering or ignoring extraneous information. Attention is a very basic function that often is a precursor to all other neurological/cognitive functions. As is frequently the case, clinical models of attention differ from investigation models.

  8. Continuous performance task - Wikipedia

    en.wikipedia.org/wiki/Continuous_performance_task

    In the five "high demand" sections of the test, the targets are presented frequently. This creates a continuous response set so when the test-taker is suddenly presented with a foil, he or she may find it difficult to "put on the brakes." Thus, the high demand sections pull for "errors of commission", or impulsivity.

  9. Broadbent's filter model of attention - Wikipedia

    en.wikipedia.org/wiki/Broadbent's_filter_model_of...

    Voluntary attention, otherwise known as top-down attention, is the aspect over which we have control, enabling us to act in a goal-directed manner. [14] In contrast, reflexive attention is driven by exogenous stimuli redirecting our current focus of attention to a new stimulus, thus it is a bottom-up influence. These two divisions of attention ...