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Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products. As of 2024 [update] , the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
According to Mowbray, by the end of 2020 Zuru employed 8500 people, had 26 offices, and a turnover of over $1 billion. [5] Successful toys were Robo Fish (the world's fastest selling toy in 2013) and Bunch O Balloons (the top selling toy in the United States for three months in 2016). [ 6 ]
Her brothers relocated to Hong Kong in 2003 to set up a toy manufacturing company and soon moved to China. She joined them in China in 2005. [3] First based in Guangzhou, the company was shifted to Shenzhen to be closer to Hong Kong (where international buyers come to) and because the Shenzhen workforce is, claimed to be, more highly educated.
In 2021 they launched Toys Series 2, Series 3, and Disney Pixar Marvel Mini Brands. In 2022 they launched Series 4 and Foodies, which include fast food like Subway , the fast food brand. Produced by a toy company named Zuru , [ 2 ] the toys are distributed from Washington, D.C. [ 3 ] Mini Brands has several competitor brands on the markets.
L.A. County employees Jeanette Orozco, center, and Jessica Castillo, left, help bring toys delivered by U.S. Postal Service trucks to the Los Angeles County Department of Children and Family ...
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
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For Dave Gianoni, the best-ever Marx toy was a cabled, two-foot tall robot made by the company in the 1960s. Gianoni's grandmother, Ligia Yacobozzi, worked at Marx Toys and often gave toys to her ...