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Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals.
The Guru Original tastes like straight up grape soda in the best way possible. 2. Red Bull. Amazon. The origins of Red Bull date back to 1960s Thailand, but it began achieving widespread ...
In 2012, Red Bull released Red Bull Total Zero, a variant with zero calories. [47] In 2018, the company released Red Bull Zero, a different sugar-free formulation designed to taste more like the original flavour. [48] In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot, [49] supplied in 2 oz (60 ml ...
Prosecutors in Thailand announced Tuesday they will indict a former national police chief on charges of impeding legal action against an heir to the Red Bull energy drink fortune who was accused ...
Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand. [1]
Prosecutors in Thailand on Thursday indicted a former national police chief in connection with an alleged cover-up of a 2012 traffic accident involving the Thai heir to the Red Bull energy drink ...