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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
Any discrete emotion can be used in a persuasive appeal; this may include jealousy, disgust, indignation, fear, blue, disturbed, haunted, and anger. Fear is one of the most studied emotional appeals in communication and social influence research.
A day after a celebration of life and memorial was held for Bryant and his daughter, Gianna, Brady revealed he's still struggling to process their deaths.
Bathos – an emotional appeal that inadvertently evokes laughter or ridicule. Belles lettres – written works considered to be of high quality because they are pleasing to the senses. Brevitas – concise expression. Burden of proof – theory of argument giving the obligation of proving a case to the asserting party.
In this model, emotional states can be represented at any level of valence and arousal, or at a neutral level of one or both of these factors. Circumplex models have been used most commonly to test stimuli of emotion words, emotional facial expressions, and affective states.