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In 1954 the company resumed its imports from Japan and was a major carnival supplier and in 1956 it launched its first catalog. [9] In 1977 Watanabe's son Terrance Watanabe became president and its focus shifted from carnivals to supplying party goods for churches, schools, retailers, and individuals. [citation needed]
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
The company annually produces at least two product catalogs, specifically its Gems & Findings and Tools & Equipment books. [ citation needed ] The Rio Grande facility includes a large manufacturing area where many sterling silver and other precious metal findings, like jewelry chain, jump rings and split rings, clasps are produced both by ...
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A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association. [11] Sales grew to around $70 million in 1991. [11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.
One of the earliest entrants in the online secondhand jewelry market, IDNID became successful quickly, in part due to increased sales during the Recession of 2008. [11] [12] [13] In 2015, the company merged with DELGATTO. [14] About 1.7 million used engagement and wedding rings with a combined retail value of $4.2 billion are offered for sale ...
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