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  2. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [citation needed] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

  3. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  4. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.

  5. Marketing accountability - Wikipedia

    en.wikipedia.org/wiki/Marketing_accountability

    Return on marketing investment (ROMI), customer acquisition costs, and retention rates are examples of commonly employed marketing accountability metrics. [2] Marketing Accountability was the subject of a report published in 1997 by Financial Times Management Reports [3] It investigated a widespread problem that consultants McKinsey & Co. had ...

  6. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    Performance indicators differ from business drivers and aims (or goals). A school might consider the failure rate of its students as a key performance indicator which might help the school understand its position in the educational community, whereas a business might consider the percentage of income from returning customers as a potential KPI.

  7. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    This is a sophisticated metric that balances marketing and business analytics and is used increasingly by many of the world's leading organizations (Hewlett-Packard and Procter & Gamble to name two) to measure the economic (that is, cash-flow derived) benefits created by marketing investments. For many other organizations, this method offers a ...

  8. Brand development index - Wikipedia

    en.wikipedia.org/wiki/Brand_Development_Index

    The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands. [1] The BDI is especially useful in conjunction with the category development index (CDI). It can be used in ...

  9. Performance measurement - Wikipedia

    en.wikipedia.org/wiki/Performance_measurement

    Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. [dubious – discuss] [1] Definitions of performance measurement tend to be predicated upon an assumption about why the performance is being measured. [2]