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In 1964, toy manufacturer, Louis Marx and Company, sought the means to compete against Hasbro's newly introduced G.I. Joe action figure line. Marx was able to employ their state-of-the-art plastic injection technology to produce a 12" articulated action figure.
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys , toy soldiers , toy guns , action figures , dolls , toy cars and model trains.
Louis Marx (August 11, 1896 – February 5, 1982) was an American toy maker and businessman whose company, Louis Marx and Company, was the largest toy company in the world in the 1950s. He was described by some as an experienced businessman with the mind of child.
For a half-century, until 1980, many were made in Erie and Girard by Marx Toys. The company founded by "Toy King" Louis Marx — as Fortune magazine dubbed him in 1946 — was the largest toy ...
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
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Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
Their popularity led Marx to expand the product line with several similar series, including Weird-Ohs, Blame-Its and Cartoon Soldiers (commonly referred to as "Nutty Generals"). Marx manufactured other toys based on the Nutty Mad brand as well, including battery-operated tin toys made in Japan, wind-up toys, water pistols, a bagatelle -style ...
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