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It is available in all parts of India. Old Monk is also the third largest selling rum in the world. [citation needed] Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years. The first time it was tasted officially was 19 December 1954.
Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years. [5] Old Monk was ranked 5th among Indian spirits brands at the Impact International's 2008 list of "Top 100 Brands At Retail Value" with a retail value of US$240 million. [6] It is sold in six size variants: 90 ml, 180 ml, 375 ml, 500ml, 750 ml, and 1 litre ...
Research by a Kochi-based think tank had suggested liberalization of India's liquor industry to facilitate entry of foreign players, considering the growth of sales in imported spirits across the country. According to think tank CPPR, the liquor market in India is the third largest and fastest growing one in the world.
India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...
TASMAC was established in 1983 by then Chief Minister M.G.Ramachandran [2] The state has a long history of prohibition, first implemented partially in 1937 by the Indian National Congress government of C. Rajagopalachari.
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In 2014, Allied Blenders & Distillers acquired 50% ownership rights in Dutch liquor major Herman Jansen's Mansion House brandy and Savoy Club whiskey. [15] In 2015, ABD acquired Shasta Biofuels, a Telangana-based integrated grain spirit distillery for Rs. 200 crore. [16] In May 2017, Officer's Choice Blue was launched in Nepal. [17]
United Spirits Ltd, the spirits division of Diageo, claims a market share of 46%, making it the largest selling vodka in India. [2] White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand.
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