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2. Flag - Wikipedia

   en.wikipedia.org/wiki/Flag

   In yacht racing, flags are used to communicate information from the race committee boat to the racers. Different flags hoisted from the committee boat may communicate a false start, changes in the course, a cancelled race, or other important information. Racing boats themselves may also use flags to symbolise a protest or distress.

3. Big Idea (marketing) - Wikipedia

   en.wikipedia.org/wiki/Big_Idea_(marketing)

   Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

4. Banner - Wikipedia

   en.wikipedia.org/wiki/Banner

   A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing message is also a banner. Banner-making is an ancient craft. Church banners commonly portray the saint ...

5. Advertising slogan - Wikipedia

   en.wikipedia.org/wiki/Advertising_slogan

   However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...

6. Positioning (marketing) - Wikipedia

   en.wikipedia.org/wiki/Positioning_(marketing)

   The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

7. Flags as big as football fields: The story of giant American ...

   www.aol.com/sports/flags-big-football-fields...

   The 20th anniversary of 9/11 is approaching, and shipping crates filled with giant American flags are already en route to stadiums across the country. Here’s how the giant flag tradition came to be.