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2. Why Small Businesses Have a Marketing Edge Over Giants - AOL

   www.aol.com/2014/06/09/small-businesses...

   Shutterstock By Richard Feloni Every day we're inundated with millions of dollars' worth of advertisements from major corporations. The best ones build brand awareness and help drive sales, but ...

3. Small businesses plan events, start marketing earlier to deal ...

   www.aol.com/small-businesses-plan-events-start...

   The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. The National Retail Federation predicts that retail sales will ...

4. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

6. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.Such products, which are often informally called promo products, swag [1] (), or freebies (count nouns), are used in marketing and sales.

7. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Businesses are able to tap and analyze customer voices and feedback generated in social media for marketing purposes. [15] In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.