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Various Kenmore kitchen stoves and other appliances at a Sears Outlet store. Kenmore's upscale line of products is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro. As of January 2019, the Kenmore brand had over 50 products listed as top performers on the non-profit website Consumer Reports. [16]
On April 20, 1950, to heighten brand awareness around its successful new offering, the company name was changed to Whirlpool Corporation. Gray noted the popularity of the company's new automatic washer marketed under Sears' Kenmore brand name and created a dual-distribution approach to manufacturing and marketing in order to build the Whirlpool ...
In 2007, the company placed its three major brands in KCD IP, a "separate, wholly-owned, bankruptcy-remote subsidiary". KCD stands for the three brands: Kenmore, Craftsman, and DieHard. KCD IP then issued $1.8 billion in bonds that were sold to Sears' insurance subsidiary based in Bermuda. Sears would thus pay KCD for use of the three brands ...
Related: Big-Name Stores We've Lost in the Past Decade. ... "Every remaining Sears or Kmart still has an ample supply of Kenmore humidifiers, and not much else of the Kenmore brand," Lisicky says ...
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
The next year, Lampert’s hedge fund bought the remains of the business out of bankruptcy and renamed its parent company Transformco. The retailer exited bankruptcy with 223 Sears and 202 Kmart ...
The 122-year-old company has agreed to be bought by Japanese firm Nippon Steel in a $14.1 billion deal. ... The couple invented a made-up Danish-sounding name for the brand, likely adding an air ...
Maytag contracted with Montgomery Ward & Co, who had previously sold its own brand of appliances which were manufactured by Norge Appliance Company (Owned by Magic Chef and later acquired along with Magic Chef by Maytag in 1986.) for the exclusive use of the Admiral brand (acquired in the Magic Chef/Norge acquisition) on its consumer electronic ...