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Existing dealers sold Ford and Monarch models whilst the new Mercury-Lincoln dealers sold Mercurys and Lincolns. [49] The Mercury 114 was introduced in 1946 [50] to give Mercury-Lincoln dealers a lower-priced car to sell. [49] The 114 was essentially a Ford with a Mercury-style grille, taillights and trim. [49]
Though marketed and serviced through the Lincoln-Mercury dealer network, Mark series vehicles did not carry Lincoln badging (with the exception of the four-point star badge, itself inherited from the Continental Mark II), with Ford officially using Continental as the brand name (later used for 1981–1985 Mark-series VINs).
In the United States and Canada, Merkur was ultimately not considered a success by Ford. Projected to sell 15,000–20,000 vehicles annually, the brand only sold 26,000 XR4Tis in its first two years; sales declined nearly 50% for 1987. On average, each Lincoln-Mercury dealer would sell one to two Merkur vehicles each year.
This is a list of both production and concept vehicles of the Lincoln and Continental divisions of Ford Motor Company of the United States and Canada. For other vehicles produced by Ford Motor Company see: List of Ford vehicles, List of Mercury vehicles, Edsel, Frontenac, Merkur, Meteor, Monarch.
In 1988 Ford Motor Company sold 80% of Ford-New Holland Inc. to Fiat, and in 1991 Fiat acquired the remaining 20%, with the agreement to stop using the Ford brand by 2000. By 1999, Fiat had discontinued the use of both its own and the Ford name, and united them both under the New Holland brand.
In 1946, Ford of Canada split its Ford and Lincoln/Mercury divisions into separate sales networks. Alongside the creation of the Monarch and Meteor sub-brands, Ford of Canada introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and ...
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