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Gossard is a Nottingham-based brand and manufacturer of women's undergarments and hosiery. [1] Founded in the early 20th century in Chicago as H. W. Gossard Co. , it expanded quickly, flourishing in the 1920s.
Lingerie brands Gossard and Sara Lee went chest-to-chest in a battle to obtain the licence to release the Wonderbra in different territories. It was chaos. But for women, the Wonderbra was ...
At the time, the plunge style was a good seller in the UK market. Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened.
In 1999, she signed as an ambassador with the lingerie company Gossard for their new "Ultrabra Superboost". The bra proved popular and was advertised extensively, and even proved controversial when the advertising campaign was considered too racy for British television.
Time to give your intimates drawer a major upgrade. Shop the 27 best lingerie brands for women, including Skims, Fleur du Mal, and CUUP.
The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts.
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