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In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
At the time, the plunge style was a good seller in the UK market. Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened.
Lingerie brands Gossard and Sara Lee went chest-to-chest in a battle to obtain the licence to release the Wonderbra in different territories. It was chaos. ... (the average bra size in the UK is ...
By 2013, Victoria's Secret had captured one-third of the women's underwear market in the U.S. [185] In the early 1990s, Sara Lee Corporation—then owner of the Wonderbra and Playtex brands—along with UK lingerie manufacturer Gossard, introduced a bra for Asian women who, according to Sara Lee, are "less buxom [and have] narrower shoulders ...
The UK Lingerie Awards are held annually in the United Kingdom to present awards to key individuals from the ... Lingerie Brand: Gossard: Chantelle, Fleur of England ...
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