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  2. Wikipedia : Manual of Style/Trademarks

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Do not capitalize the word the in a trademark (see WP:Manual of Style/Capital letters § Institutions, and § Capitalization of The) regardless how the name is styled in logos and the like, except at the beginning of a sentence. [c] Titles of published works do have an initial The capitalized; bands and the like do not. Rarely, an exception may ...

  3. File:Wikimedia Brand Strategy 2020.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Wikimedia_Brand...

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Donate

  4. File:Brand Project Timeline Overview (October 2020 update).pdf

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  5. Wordmark - Wikipedia

    en.wikipedia.org/wiki/Wordmark

    A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

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  8. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...

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