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Telstra released "T-Box" in mid-2010, initially to Melbourne Bigpond cable customers. T-Box is a digital set-top box and personal video recorder with access to free-to-air TV channels and an ability to rent movies and TV episodes using Telstra home broadband.
Telstra also set up a social services CEO round table under Gerard Devan which acted as a "Think Tank" to the sector. Telstra was a major sponsor of the V8 Supercars car racing championship through its BigPond brand and directly sponsored the Sydney Telstra 500 event, the final round of the series held at Sydney Olympic Park. [86]
Telstra's network and Foxtel were created to combat the threat posed to Telstra's local call business by the combination of Optus Television content bundling with Optus' local telephony services; Foxtel was the content arm of Telstra's defence strategy, while Telstra's multimedia broadband network was originally the sole delivery system.
Whirlpool began as a community resource for users of Telstra's BigPond cable Internet service, the name Whirlpool being a parody of BigPond. [3] However, it soon expanded to cover Optus' Optus@Home (now known as OptusNet) cable internet service, ADSL-based services, and other forms of broadband ISPs in Australia, as they became available.
The Telstra HFC network is being maintained – it was found that the Optus HFC network was uneconomic to bring up to an acceptable standard, with these connections now to be provided by FTTC. [97] HFC connections use a DOCSIS cable modem as their NTD. The upgrade path for Telstra HFC-connected premises is DOCSIS 3.1.
In October 1997 Pretty was appointed managing director of Australia's public and largest telecommunications company Telstra. [4] [5]During his time at Telstra, Pretty served in a number of roles, including head of Telstra's Convergent Business Group, and the head of Telstra Retail. [6]
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