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The CAGE Distance Framework identifies Cultural, Administrative, Geographic and Economic differences or distances between countries that companies should address when crafting international strategies. [1] It may also be used to understand patterns of trade, capital, information, and people flows. [2]
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for ...
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016.
"Sales potential can be represented in a number of ways. Of these, the most basic is population – the number of potential accounts in a territory. . . . Estimating the size of a territory might involve simply calculating the geographic area that it covers. It is likely, however, that average travel time will also be important.
In 2021, Hispanic business owners made up 6.9 percent of all small businesses. Learn more about Hispanic-owned small businesses here.
Retail geography, or geography of retailing, is the study of where to place retail stores based on where their customers are. The use of retail geography has grown significantly in the past decade as a result of the use of geographic information systems . It first emerged in the United States in the 1960s. [1]
How Trump’s proposed tariffs could affect the cost of jeans ...