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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

3. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft has built a new product adCenter Analytics based on the acquired technology. In October, 2007 the beta version of Microsoft Project Gatineau was released to a limited number of participants. [3] [4] In May 2007, Microsoft agreed to purchase the digital marketing solutions parent company, aQuantive, for roughly $6 billion. [5]

4. Microsoft - Wikipedia

   en.wikipedia.org/wiki/Microsoft

   Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. [2] Founded in 1975, the company became highly influential in the rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields.

5. Jean-Philippe Courtois - Wikipedia

   en.wikipedia.org/wiki/Jean-Philippe_Courtois

   Jean-Philippe Courtois (French pronunciation: [ʒɑ̃ filip kuʁtwa]; born 1960) [1] is Executive Vice President and President, Microsoft Global Sales, Marketing and Operations. Since 2015, he is also president and co-founder of Live for Good, a French association that aims to help young leaders develop their social or environmental projects.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

7. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.