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Mr. Palengke (lit. ' Mr. Public Market ') is the campaign monicker and jingle of then-administration candidate Mar Roxas for the 2004 Philippine Senate election.Produced by Image Dimensions, the accompanying television advertisement featured Roxas sashaying to the jingle, inspired by hit song "Mr. Suave" of Parokya ni Edgar, together with the vendors of his family-owned Farmers Market.
The Department of Tourism stood by the ad agency and said that the ad would not be pulled out or edited. [15] Pandemic Effect: 2021: Television advertisement: Belo Medical Group: Gigil: The commercial featured a woman gaining weight, growing body hair, and getting acne as she watches a stream of bad news amidst the COVID-19 pandemic.
"Naging Mahirap" (lit. ' Became Poor '), also referred to by its opening line "Nakaligo Ka Na Ba sa Dagat ng Basura", [1] [2] [Note 1] is a Filipino-language campaign jingle of Senator Manny Villar's campaign for the 2010 Philippine presidential election.
Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception. In 2021, Gigil was given the silver award for Basta for the advertising category at the 42nd Australasian Writers and Art Directors (AWARD) Awards. [8]
The ad featured a woman gaining weight, growing body hair, and getting acne while watching a stream of bad news amid the COVID-19 pandemic. The ad received negative reception, which led to the pull-out of the ad and a one-year suspension of Gigil's membership from The Association of Accredited Advertising Agencies of the Philippines. [52]
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"Mambo Magsaysay" is believed to be the first jingle to be used in the Philippine presidential elections and was used for the campaign of then-candidate Ramon Magsaysay in the 1953 Philippine election. This came after Manila mayor candidate Arsenio Lacson's use of his own jingle in 1951. Manglapus, the song's composer served as leader of the ...