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According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. [1] In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the ...
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Adidas introduced shoes customized for different sports, and grew rapidly. Puma, driven by Rudolf's sophisticated sales approach, kept chasing Adidas throughout these decades. [6] [7] Rudolf Dassler's grave. Rudolf died in 1974 followed by Adolf in 1978. The brothers were buried at opposite ends of Herzogenaurach's cemetery. [1]
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
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Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
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