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Excel offers many user interface tweaks over the earliest electronic spreadsheets; however, the essence remains the same as in the original spreadsheet software, VisiCalc: the program displays cells organized in rows and columns, and each cell may contain data or a formula, with relative or absolute references to other cells. Excel 2.0 for ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
The Office Assistant is a discontinued intelligent user interface for Microsoft Office that assisted users by way of an interactive animated character which interfaced with the Office help content. It was included in Microsoft Office , in Microsoft Publisher , Microsoft Project , and Microsoft FrontPage .
Color Scales, which automatically color the background of a group of cells with different colors according to the values. Icon sets, which precede the text in a cell with an icon that represent some aspect of the value of the cell with respect to other values in a group of cells, can also be applied. Icons can be conditionally applied to show ...
Microsoft Office 2003 (codenamed Office 11 [9]) is an office suite developed and distributed by Microsoft for its Windows operating system.Office 2003 was released to manufacturing on August 19, 2003, [1] and was later released to retail on October 21, 2003. [10]
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This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]