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Reef is a brand of casual sandals, known as flip-flops (Australia: thongs, New Zealand: jandals), created by two Argentine brothers, Fernando and Santiago Aguerre. In 1984, they moved from Argentina to the San Diego beach community of La Jolla, California, where they began Reef. Their product became popular amongst surfers and beach goers.
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The new product was a success, with total shipments of Jungle Mocs hitting 3.5 million pairs by 2002 and 10 million by 2009. [1] In 2007, the Merrell line was expanded to include apparel and accessories. By 2010, Merrell products were being sold in 151 countries. [1] The brand generates the most revenue in Wolverine World Wide's portfolio. [4]
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The modern sandals are made of more modern materials, such as rubber, foam, plastic, leather, suede, and even fabric. [13] Flip-flops made of polyurethane have caused some environmental concerns; because polyurethane is a number 7 resin , they can't be easily discarded, and they persist in landfills for a very long time. [ 27 ]
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2150 E 5th Ave, Columbus, OH · Directions · (614) 497-1199