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Social entertainment are forms of entertainment that involve attending public venues, but do not involve significant physical activity, such as spectator sports or going to the theatre.
Social entertainment changes the script for consumer engagement, moving away from passive engagement, and turning viewers into active fans of your brand. Why is Social Entertainment Marketing Important?
The new era of social entertainment is here – what’s been driving this shift in the social media space and what does all of this mean for brands and their social marketing strategies?
Social media economically survives by making itself “sticky” and grabbing our eyeballs for as much times as possible. And one good way to do that is by providing entertaining content – which drives journalism and media producers even more towards entertainment and away from education.
Social media are communications on the Internet (such as on websites for social networking and microblogging) through which users share information, ideas, personal messages, and other content (such as videos).
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. [1][2] Common features include: [3]
Social media entertainment is more than amusing content; it’s also about creating a narrative that resonates with the audience. It’s about storytelling that captivates and connects on a deeper level.
Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
However, the past decade has seen a rise in demand for social entertainment. Users started to create content using social media platforms and grow in influence so much that companies recognized their marketing value.
Where Social Media Entertainment offered a detailed portrait of the emerging industry, documenting platform strategies, creator labor, and business models, Creator Culture comes at the industry from multiple perspectives, and using a range of critical methods.