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  2. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyers may be used by individuals, businesses, not-for-profit organizations or governments to: Advertise an event such as a music concert , nightclub appearance, festival , or political rally Promote a goods -selling businesses such as a used car lot discount store or a service business such as a restaurant or massage parlour .

  3. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, "pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by ...

  4. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  5. Why Small Businesses Have a Marketing Edge Over Giants - AOL

    www.aol.com/2014-06-09-small-businesses...

    We followed up with her to find out how small businesses can grow through powerful-yet-inexpensive marketing. %VIRTUAL-pullquote-Small businesses can give an exceptional 'wow' experience to each ...

  6. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

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