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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
In 1934, athletes began to be depicted on the Wheaties boxes, starting with baseball star Lou Gehrig, and the tradition continues today. The heyday of Wheaties came in the 1930s and early 1940s, as testimonials peaked from nearly every sport imaginable.
The Lou Gehrig Memorial Award is given annually to an MLB player who best exhibits the character and integrity of Gehrig, off and on the field. [106] The award was created by the Phi Delta Theta fraternity in honor of Gehrig, who was a member of the fraternity at Columbia University.
He became part of the venerable Wheaties advertising campaign on August 14, 1983, by being featured on the box of their cereal product, joining a long line of sports legends such as Lou Gehrig, Babe Ruth, Babe Didrikson, Jackie Robinson, Wilt Chamberlain and Caitlyn Jenner (then Bruce). [a] [32] [33]
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On June 2, 1941 Lou Gehrig would die; he was 37 years old. Let us be mindful of old people with ailments too.
He won the Lou Gehrig Memorial Award, given by Gehrig's Columbia University fraternity to the major leaguer who best demonstrates Gehrig's character. [ 1 ] In Game 1 of the 1963 World Series , which the Los Angeles Dodgers swept in four games, Richardson struck out three times against Sandy Koufax —his only three-strikeout game in 1,448 ...
In late 1934, Foxx, along with Babe Ruth, Lou Gehrig, Charlie Gehringer, among others, went on a tour of Japan and played 18 games against Japanese teams. [32] The start of the 1935 season saw Foxx return to his original position at catcher because of the loss of Mickey Cochrane to the Detroit Tigers . [ 4 ]