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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
In 1934, athletes began to be depicted on the Wheaties boxes, starting with baseball star Lou Gehrig, and the tradition continues today. The heyday of Wheaties came in the 1930s and early 1940s, as testimonials peaked from nearly every sport imaginable.
The Lou Gehrig Memorial Award is given annually to an MLB player who best exhibits the character and integrity of Gehrig, off and on the field. [106] The award was created by the Phi Delta Theta fraternity in honor of Gehrig, who was a member of the fraternity at Columbia University.
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
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Eleanor Twitchell was born March 6, 1904, in Chicago, the daughter of Nellie (née Mulvaney 1884–1968) and Frank Twitchell. [3] She had one brother, Frank. [4] Eleanor stated in her memoir she was a product of the roaring twenties and during this time in Chicago she led a party-girl lifestyle while climbing Chicago's social ladder, eventually meeting Gehrig at a party while he was in town ...
See, the 8-year-old convinced his mother that he was the re-incarnation of legendary Yankees player Lou Gehrig, who died at age 36, two years after he was diagnosed with ALS. ... (who Gehrig had a ...
He won the Lou Gehrig Memorial Award, given by Gehrig's Columbia University fraternity to the major leaguer who best demonstrates Gehrig's character. [ 1 ] In Game 1 of the 1963 World Series , which the Los Angeles Dodgers swept in four games, Richardson struck out three times against Sandy Koufax —his only three-strikeout game in 1,448 ...